Josie Gealer-Ng is an Art Director based in London, working with Photographers & Film makers across the globe. Currently Senior Art Director at Getty Images.

Topshop x Google+

Topshop x Google+

TO GENERATE BUZZ FOR ITS LONDON FASHION WEEK ACTIVITIES, TOPSHOP PARTNERED WITH GOOGLE+ TO CREATE AN INTERACTIVE CAMPAIGN THAT BLURRED THE LINE BETWEEN REAL-WORLD AND ONLINE HAPPENINGS.

With the design team at Topshop I worked on a digital interface where users could live stream connect with Supermodels Cara Delivigne & Jourdan Dunn before the fashion show, customise the catwalk and take part in a tweet off.

We also designed a Hangout app which enabled users to pick and choose their favourite items and share them with friends on Google+ as the models came down the catwalk. 

I also spent the day with Cara Delivigne at Google photographing her for images to share across Topshop & Google's social channels.

Watch the video below for an overview of the project.

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Images of Cara Delivigne by me for Topshop & Google+ Social channels.

DAISY

DAISY

Capetown Kids

Capetown Kids