Topshop x Google+
TO GENERATE BUZZ FOR ITS LONDON FASHION WEEK ACTIVITIES, TOPSHOP PARTNERED WITH GOOGLE+ TO CREATE AN INTERACTIVE CAMPAIGN THAT BLURRED THE LINE BETWEEN REAL-WORLD AND ONLINE HAPPENINGS.
With the design team at Topshop I worked on a digital interface where users could live stream connect with Supermodels Cara Delivigne & Jourdan Dunn before the fashion show, customise the catwalk and take part in a tweet off.
We also designed a Hangout app which enabled users to pick and choose their favourite items and share them with friends on Google+ as the models came down the catwalk.
I also spent the day with Cara Delivigne at Google photographing her for images to share across Topshop & Google's social channels.
Watch the video below for an overview of the project.