Dear Topshop X Pinterest
Art Direction & Digital responsive Design
A fully shoppable interactive gift guide for Topshop and Pinterest. The gift guide allowed consumers to pull together Topshop items across all of the brand’s platforms, from stores and online platforms, to social media and editorial.
By searching through categories “A gift that will wow,” “All things that sparkle” and “A bit of romance”, users could pin items and share them on their own Pinterest boards, Topshop’s top pinned products were showcased on Topshop.com’s homepage each day.
Topshop’s flagship London and New York stores also had the digital gift guide on giant touch screens where users could pin, share and shop for items online and throughout the store.
I also art directed 300 still life images for the gift guide.